brandNEW! has launched at Michigan State University!

brandNEW! is a 10 week, intensive competition that requires a multi-disciplinary approach to develop a new product. Specifically, three MBA students lead a cross-functional team consisting of students in mechaincal engineering, envrionmental engineering, and other engineering majors in the development of a radical product innovation.The students teams have 10 weeks to develop a new product concept, product illustration / prototype, and a persuasive presentation that will be delivered to a panel of industry executives.

Browse through the following pages to learn more about this truly unique, world-class competition at Michigan State University. As you review the content, please email Clay Voorhees (voorhees@bus.msu.edu) with any questions.