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Schedule for the 2009 Brand Creation Competition

Students that participate in the competition must commit to a number of events. Each of these events is detailed below. In cases where students have a conflict with a scheduled event they must contact both their team and the director of the competition, Prof. Clay Voorhees.

Competition Schedule

  • 8/17/2009– 9/15/2009: Competition Registration
    • Interested students are be invited to register for the competition.

  • 9/2/2009– 9/15/2009: Class and Student Group Presentations
    • If members of your student group would like more information, please email Prof. Voorhees (voorhees@bus.msu.edu) and he would be happy to make a presentation to your student organization about the competition and answer any questions.
  • 9/2/2009– 9/15/2009: Candidate Screening and Team Formation
    • All registered students will be able to review and screen prospective team members’ resumes from a secure Angel site.
  • 9/15/2009 (5:30 - 7:30 PM): Kick-Off Reception and Team Formation (Room 118 Eppley Center)
    • Whirpool: Representatives from Whirlpool provide students with the case and backdrop for the competition
    • Food: Pizza will be provided for all attendees
    • Team Building Workshop: Practice event to hone the students’ creativity skills and to practice functioning as a team under an intense deadline.
  • 9/15/2009: COMPETITION BEGINS!
    • Students are provided the competition case following the Kick-Off Meeting.
  • 10/8/2009 (8:00 AM) – Mid-Point Deliverables are Due
  • 10/13/2009 (3:00 PM - 5:00 PM) – Mid-Point Presentations
  • 10/14/2009– Leaderhsip Develop Program Interviews
  • 11/11/2009 (5:00 PM) – Final Deliverables are Due
  • 11/20/2009 (8:00 AM– 7:00 PM) – brandNEW! Competition Presentations @ Whirlpool
    • 8:00 – 10:00 AM: Travel to Whirlpool
    • 10:00 – Noon: Tour of CDP Facilities
    • 12:00 – 1:30: Lunch and Team Meetings
    • 1:30 – 4:00: Final Presentations
    • 4:00 – 4:30: Announcement of Award Winners
    • 4:30 – 5:00: Announcement of Award Winners